- December 14, 2017
In a world that is getting increasingly digitized, no sector has remained aloof from the impact of digital marketing. Travel and tourism sector has also been by online marketing which has brought about a change in how people spend on travel. In today’s digital age, almost all our decisions on the day to day issues are derived online. Therefore, it comes off as no surprise that digital marketing has found its place in the tourism sector too. Moreover, the rise of several low-cost airlines in the last decade has made traveling much more financially viable and accessible. There is no limit to what you can achieve through a combination of inexpensive travel packages and effective digital marketing. Here is why adopting an effective digital marketing strategy can place your travel and tourism business on an upward trajectory.
- Social media influence: Surveys show that over ninety percent of millennials like to post pictures while traveling on various social media platforms like Facebook, Instagram, WhatsApp, and Snapchat. An overwhelming eighty percent of people in this survey agreed that these travel photos of their friends or colleagues inspired them to plan a trip. While most tour and travel planning companies hand out traditional brochures and travel pamphlets at travel fairs, an excellent social media profile with awesome pictures and witty captions can work wonders for your tourism business.
- Smartphone penetration: Smartphones have penetrated through almost every section of society. Both the old and the young have got their hands on smartphones. Moreover, the growing internet penetration has made it relatively more accessible than before to look for information regarding prospective tourist destinations. Studies reveal that over seventy-five percent of business travelers use their smartphones to plan and book their trip. Word of mouth, however, remains the best form of marketing. Having your clients put in a good word for you or writing a fantastic review on your website will place you in good stead. Studies suggest that an overwhelming eighty percent of travelers book a trip that has been liked by one or some of their friends.
- Interactive websites: An increased number of people with smartphones, enjoying greater internet penetration, demands user-friendly websites. Therefore, it has become essential for tours and travel companies to come up with responsive websites. Features like online booking system and a digital catalog of different places and travel packages can significantly enhance the number of people booking tours through your company.
- Easy access and reservations: An enhanced e-commerce technology has made it much more effortless to make payments and reservations through online apps. Over the last few years, there has been a drastic increase in the number of people booking tickets through online apps. In 2012, it was revealed that the revenue generated through online travel sales had almost doubled in the last five years.
It is very likely that the traditional offices of travel agents might become obsolete someday. With the global tourism industry slated to grow at a healthy rate over the next decade, it will be a reasonable decision on your part to invest on a user-friendly mobile app, a well-maintained website, and social media handles.