- September 30, 2018
The F&B industry is getting increasingly competitive. You are sure to vouch for this statement if you run an F&B business. Customer retention and sales sustenance have become very challenging in this competitive landscape. However, incorporating a robust digital marketing strategy can drive sales and boost your brand image. Adopting an effective digital marketing strategy can help your F&B business in the following ways.
- Food discovery: A recent survey regarding how people found new food/restaurants in the last six months revealed that word of mouth and social media posts from friends featured at the top of their responses. These social media posts act as valid testimonials from your clients who have thoroughly enjoyed your services. Therefore, requesting your clients to post a small review on your Facebook page or adding a social media post highlighting your restaurant or food outlet can be a great way of winning more clients.
- Food bloggers and portals: Enlisting your restaurant on different food portals will make your food outlet more visible to potential customers. Also, by having professional food bloggers write about your restaurant increases your restaurant visibility manifolds. So the next time potential customers look for food options, your restaurant’s food reviews pop up in the Google searches, thereby, making your business more visible. An overwhelming majority of consumers choose a food outlet based on its online reviews and ratings. There is no wonder to what an excellent food review from renowned food bloggers can do for your business.
- Instagram posts: A picture can convey more than what a thousand words can’t. Using photographs to compliment the excellent food reviews from renowned bloggers can whet the appetite of potential diners. Posting photos of mouth-watering food items on your Instagram handle can stimulate the visual sense of the viewers. Nowadays most food bloggers are equipped with professional cameras to dish out the most mouth-watering images. Their blogs coupled with these images can lend your restaurant the voice to effectively communicate with your consumers. Thus, it boosts the authenticity of your restaurant’s brand.
- Food blogs: A well-maintained website complimented by well-written food blogs can significantly help to increase your brand awareness. Statistics from SimilarWeb reveal that Seth Lui attracts almost 2 million new visitors every month. Detailed and informative blogs on your website can help you leverage your blog traffic in boosting your restaurant’s brand awareness and enhancing brands sales.
- Search engine: Most of your prospective consumers today carry smartphones and are likely to search on Google whenever they are faced with a question. Every time users find your restaurant’s name on a search engine, the chances of them visiting your restaurant enhance substantially. Therefore, you must ensure that your brand’s name appears at least on the first page of the top search engine results. Also, take steps to enhance your search engine ranking as most users intuitively click on the first few links that they see and don’t bother to scroll down to the bottom of the page. Through search engine optimization, business listings, paid ads, and collaborating with popular food bloggers, your brand’s visibility can considerably increase.
- Food apps technology: Most users these days use one or multiple mobile apps to place their online food orders. By leveraging on these apps, your brand can get the extended outreach to potential clients. Since these online apps bring reviews, variety, and convenience on one platform, they are extensively used by the younger generation. Consequently, it would translate into enhanced sales and revenue for your F&B business.